Paula Llinas

Art director and multidisciplinary designer based in London. 

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Born into a vibrant Italian-Argentinian family,  and enriched by diverse cultural influences, I honed my skills in branding and art direction through years of dedicated practice. After completing my education in design at the prestigious Universidad de Buenos Aires, I embarked on a journey that led me to refine my craft further.

From Buenos Aires to London, I immersed myself in the vibrant world of branding and design. Drawing inspiration from the uniqueness of Argentine culture and my experiences abroad, I developed a unique perspective on branding that blends creativity with strategic thinking.

Throughout my career, I've had the privilege of working with a diverse range of clients, from local startups to multinational corporations. My approach to branding is rooted in storytelling, using design to craft narratives that resonate with audiences on a deep and emotional level. By leveraging my understanding of both local and global markets, I've helped these companies expand their reach and connect with new audiences.

One of the joys of my career is collaborating with creative teams, where I thrive in environments that foster collaboration and innovation. I relish the opportunity to bounce ideas off of fellow creatives, leveraging our collective talents to bring concepts to life. I am passionate about mentorship and education. I believe in giving back to the community by sharing my knowledge and experience with the next generation of designers. Whether through guest lectures or workshops, I am committed to empowering aspiring creatives to unlock their full potential.

With each project, I strive to honor my heritage while pushing the limits of what is possible, creating experiences that inspire, engage, and endure.